Netflix considers adding in-app purchases and ads to games, report says | TechCrunch
techcrunch.com
For two years, Netflix subscribers have been able to download tons of mobile games, all included for free with their subscription. Netflix has developed Netflix could potentially be exploring ways to generate revenue from its games like in-app purchases and ads.

According to The Wall Street Journal, the company has had discussions about how to make money from its games for months now, including in-app purchases, putting a price tag on more premium titles and placing ads on games that subscribers to its ad tier have access to. These methods are common (and effective) in the mobile gaming world, with consumers expected to spend $111.4 billion on mobile games in 2024

The only reason Netflix games library is decent, its are not laid with ads or in-app purchases. If that was changed it would no longer make the experience enjoyable. Hopefully, they don’t.

  • casual_turtle_stew_enjoyer@sh.itjust.worksEnglish
    1·
    11 months ago

    This is truly absurd.

    Netflix basically bought the rights to republish versions of established mobile games as “Netflix Edition” titles with ads and in-app purchases removed as a value add to subscribers to get them into their games ecosystem. And now they want… to put ads and micro transactions back? I understand the reasoning behind it obviously-- they need a return on their investment-- but that is a clean about-face from their initial strategy