I suspect the plan was to dump it on everyone for free, get everyone reliant on it, then jack up the prices to make the investment back. Classic big tech play book, did it with cloud storage, did it with web hosting, did it with ride share.

But people haven’t really picked it up en mass, let alone made it something they’re reliant on. So they can’t jack up the price to pay for the cost of building out all the infrastructure. So they’re doubling down and trying to force it on everyone, hoping that somehow that will get people reliant on it.