Fear. It’s that simple. An authoritarian mindset is one predicated on fear. After 9/11, Dick Cheney and George H. W. Bush used fear to drive their policies of restrictive freedoms. They pushed these through so they could amass additional powers and push government money towards their friends. Once these freedoms are gone, they almost never come back. The Republican party has been running on a campaign of fear ever since. Quite honestly, they’ve used fear as their driving force since the '80s. Back then it was fear of the Communists, and then it was fear of 'big government" and then it was fear of immigrants, or “the gays”, or restrictions of the second amendment, or caravans of people coming up from South America. Fear is the only thing that they can run on since they have no actual plans to move our country forward.
Any new automobile manufacturer has to do that initially in order to make enough money to get the manufacturing and supply chain developed enough to create a car for the masses. They start with a lower volume and higher priced car to get the excitement for the product. Once they have that, they are able to start assembling a larger volume at a lower price.