Yeah, intentionally making a service or product worse to force feed obtrusive ads isn’t the only way companies can make money from it. Once they start doing that it becomes an ad platform that sometimes offers a service, rather than a service that has ads.
The new launch will be right in the middle of Intels proposed fix, so will still be able to cash in on the troubles Intel is facing (especially if it doesn’t work right away), while making sure AMD processors don’t have a similar fatal flaw. Nothing would be worse than swooping in to take over the share of consumers trying to leave Intel, only to run into their own stability issues.