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Joined 1 year ago
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Cake day: July 14th, 2023

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  • You’re in trouble already as a business, wasting a lot of money, if you don’t know where your target audience is. What you argue is that this is used for a business to probe where an advertisement would work. I’d argue that that is a very expensive way of finding your target audience, because you still have to pay for all the ads that didn’t work. There are much better ways of figuring out where your target audience is.

    I think most people believe that this obsessive data collection is neccessary, only because Google has repeatedly painted that narrative. This better advertising is just coincidentally the form of advertising that Google is in the best position to supply.

    If you carefully pick the places you advertise and do statistics on how it affect your business while a campaign runs I’m willing to bet you get a much better return. As a bonus to saving money you didn’t have to shit on an important principle in democracy, the autonomy of the people, protected by something called privacy.