Why has this been so difficult for Apple to accomplish?
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This rumor isn’t even remotely reliable. Supply chain leaks can certainly reveal parts that are being manufactured (or at least trial manufactured) well in advance of the product release. Supply chain sources won’t tell you anything at all about Apple’s internally-developed chips that are expected to be years away from production. If Apple were to cancel its cellular chip program, the leak would come from the corporate/engineering side, not supply chain side.