Are we really doing fine? 4% linux market share? Windows is a default?
I suspect that the issue hindering adoption is GNU and other user land projects, not the Linux kernel. Plenty of people use devices that pair a Linux kernel with an easy to use UI and popular software (see Android and Chromebook).
Many people would happily switch to a Linux based OS that had the exact same GUI as their current OS and ran the exact same software. That is not a realistic requirement in practice.
It is possible that Linux would have more adoption if they invested more money into having drivers for a wider range of hardware, but having Linux kernel develers write drivers instead of hardware vendors is not a strategy that scales well.
Same. If I am reading for please, I am reading the book sequentially and love the convenience of ebooks. If I am reading a reference or text book, I like being able to quickly flip between (physical) pages and skim previous chapters for a section I want to reread.