No one in the history of civilisation has complained about too many broken chips in a bag.
When people started complaining about the amount of air being included in the bag, “prevents broken chips” was the bs marketing PR line put out. It’s just not true.
You know the easiest way to prove it’s bs? Pringle’s have introduced more air into their cans at the same time. Why? To match the shrinkflation of their competitors. Because adding air to a can of Pringle’s can only result in MORE broken chips. Which, again, no one in the fucking world has ever complained about.
I am absolutely sad when I get a bag of broken chips. And it definitely works you can test it yourself with some ziplock bags. There most likely is some shrinkflation hidden in that air, but the majority of it probably is playing an important part for people like me who love their chips but hate the crumbs.
There is definitively a point of diminishing returns. Half a bag of air just allows the chips to smash into each other and break. Only enough air to prevent outside forces compressing the chips is fine.
I’m not going to bother to find out when and how often these bags of completely crumbed chips made you sad in your life. They would no doubt be negligible and more related to transport issues than packaging issues.
But you’ll get a bag 3/4 with not broken chips and 1/4 with broken chips on average… ideally for the same price as the half full bag you get now that still may have more or less broken chips, depending on how it was transported.
It’s so you don’t get a bag full of crumbs.
No one in the history of civilisation has complained about too many broken chips in a bag.
When people started complaining about the amount of air being included in the bag, “prevents broken chips” was the bs marketing PR line put out. It’s just not true.
You know the easiest way to prove it’s bs? Pringle’s have introduced more air into their cans at the same time. Why? To match the shrinkflation of their competitors. Because adding air to a can of Pringle’s can only result in MORE broken chips. Which, again, no one in the fucking world has ever complained about.
I am absolutely sad when I get a bag of broken chips. And it definitely works you can test it yourself with some ziplock bags. There most likely is some shrinkflation hidden in that air, but the majority of it probably is playing an important part for people like me who love their chips but hate the crumbs.
There is definitively a point of diminishing returns. Half a bag of air just allows the chips to smash into each other and break. Only enough air to prevent outside forces compressing the chips is fine.
I’m not going to bother to find out when and how often these bags of completely crumbed chips made you sad in your life. They would no doubt be negligible and more related to transport issues than packaging issues.
But you’ll get a bag 3/4 with not broken chips and 1/4 with broken chips on average… ideally for the same price as the half full bag you get now that still may have more or less broken chips, depending on how it was transported.
“Air is preferable to broken chips!”
I’ve complained about broken ships more than a dozen times in my life I’m sure of it
And how many packets of ships have you opened in your life?
Pretty much every bag of chips I’ve opened has had enough broken chips for me to be annoyed.
Let me guess - you don’t make your own nachos, do you?
Absolutely do. At least once a week. Was there a point you were trying to make or was it an attempt to gatekeep corn chips?
OK, first off - gatekeep corn chips? You need to get off the internet more often.
Second, you enjoy nachos made of tortilla crumbs?
When did you last get a pack of tortilla crumbs? Ever?
An entire bag? Never. A bag with more than half the chips broken into pieces too small for dipping? More often than I’d like.
And you think more air has and will continue to reduce broken chips? Don’t you think there is a point of diminishing returns?
I’m sure there’s an optimal amount of air to balance space and protection.
But I was responding to the “no one ever complained about broken chips,” which is patently false. I’ve complained.
Too bad it never works
Too bad it never works
too late, bag is already half crumbs, half pulverized chips