One of the reasons why the 1/3rd pound burger lost to the 1/4 pound burger, was because people saw the 1/4, and thought that the quarter-pound was larger for some inexplicable reason.
I would be very surprised if there wasn’t at least some marketing suggestion focused around “number that looks big is better”.
One of the reasons why the 1/3rd pound burger lost to the 1/4 pound burger, was because people saw the 1/4, and thought that the quarter-pound was larger for some inexplicable reason.
I would be very surprised if there wasn’t at least some marketing suggestion focused around “number that looks big is better”.