It’s sort of like how YouTube ran at a loss for a long time. The idea is to get ingrained in the market and make up the money later.
Right now Meta has the best VR / AR that is easily accessible. If some new idea or technology catapults VR into a more popular position, then Meta is in a prime position to take advantage.
Will that happen? I don’t know, but Meta seems to think so.
I don’t think the technology is there yet. As long as people need to wear big bulky goggles and headsets it’s not going to take off. Make something that’s about as cumbersome as sunglasses and less than $1000 and there might be mass adoption.
March 2023 they sold 20M Quests. Half as many as PS5. That counts as “taken off” in my book.
Daily active users are a much better indicator of success.
Halo infinite had a peak player count if 272,000. Now it sees DAU of only 3,000
